NNO – Onepro

BRAND CONTEXT

Nourishing Night Oil (NNO) is an occlusive skincare brand for dry & aging skin which combines famous natural occlusive agents including Jojoba & Vitamin E. Despite its long-time presence in the market, NNO gained less market shares in comparison with others. This results from unclear communication message to target customers.

OPPORTUNITY

There aren’t many skincare brands owning the “Khóa Ẩm” Term. With its special occlusive & capsules product USPs, NNO has an advantage in building the new product positioning in 2020.

BRAND MISSION

Build NNO with its natural ingredients Jojoba & vitamin E to become the no.1 choice among occlusive skincare products for dry & aging skin.

INSIGHT

Also, we found that using natural products is a beauty trend at present. There are many skin care products in the market that have unknown origins causing damage to the skin such as acne, allergies, ect … Therefore, the customers are in favor of products that have clear origin and contain natural ingredients.

BIG IDEA

A beautiful skin is one of the factors that can reflect the confidence of a woman. It can be a healthy, acne-free, smooth or glowing skin. Why don’t we have a complete, safe and natural skincare solution that is simple in just one step?

Introduce Skincare in 1 occlusive step from nature.

EXECUTION

KVs