CAMPAIGN OBJECTIVE
Bio Oil will HEAL the damage on your skin, turn your flaws into beauty and NURTURE beautiful memories in life.
BIG IDEA
On journey to adulthood, every woman has to go through what called “Scars” or “Lifetime memories”. And, of course, everyone will have Unavoidable flaws. Whether we are constantly striving to become better, prettier or more comprehensive.
We still face “invisible fears” such as:
Aging, Psychological and physical changes during puberty, pregnancy, motherhood… Or injuries, crises in life…
However, these factors are completely natural things that any woman encounters in life, and you are not alone.
Therefore, do not worry about imperfections, but accept them as an inevitable part of your body. Because they are not the reason to stop being excited about life, or to obscure the other great things about you.
Stretch marks are “very small” compared to the joy of motherhood.
Scratches and falls become “very light” when you are indulged in the things you love.
Dull skin is also “not comparable” to your eagerness to travel here and there or the hurts in the past can’t “drain” your longing for love…
Bio Oil will help you to face your flaws comfortably and turn them into beautiful things.
EXECUTION
OFFICIAL TVC
KEY VISUAL
ONLINE ACTIVITY
