MEGA KIDDZ CARE

CAMPAIGN OBJECTIVE

Building a group brand for kid’s product is called Mega Kiddz Care

 

OPPORTUNITY

After COVID – 19, more and more people buy supplement to enhance their immunity. Kid is the one that need to be protected first in the family.

There’s a BIG ROOM for MEGA KIDDZ CARE to capture the market

 

THE STRATEGIC APPROACH

The problems:

But Moms still don’t buy if all product in a group product of a brand.

THEY JUST BUY THE BEST PRODUCT OF A BRAND FOR THEIR KIDS.

The Advantages:

Competitors not to be communicated as a group product

MEGA KIDDZ CARE can become the MARKET LEADER by building the group product to take care of kids comprehensively for moms

The Insight:

Moms want to protect their kids in a comprehensive way

The Strategic Approach:

Mega KIDDZ CARE group brand will be a comprehensive solution for kid’s health that is actively chosen and trusted by moms

 

EXECUTION KEY VISUAL

 

ONLINE ACTIVITY

Fanpage: https://www.facebook.com/MegaKiddz.Official